Mobile app, Website
Many users desire brand loyalty programs and discounts, but existing apps often feel impersonal, with limited options and complex processes. Users are looking for an easy way to save money on popular brands while navigating a simple, seamless experience without having to depend on having a special credit card. On the business side, brands want to reach new customers without devaluing their brand image. This project aimed to design a solution that balances user needs for savings and convenience with business goals of attracting loyal customers and maintaining brand value. This was an emergency project which was an overnight pivot of a startup from previous idea to a new one. So it needed to be executed extremely fast.
As the lead product designer and product manager, my role involved end-to-end design responsibilities, prototyping and collaborating with engineering team to align design decisions with business goals and user needs.
Delivered this urgent project in just 10 days, handled 3rd party negotiation & integration
Responsive website design
Mobile app design
Component library
Style guides & Typography
Many users desire brand loyalty programs and discounts, but existing apps often feel impersonal, with limited options and complex processes. Users are looking for an easy way to save money on popular brands while navigating a simple, seamless experience without having to depend on having a special credit card. On the business side, brands want to reach new customers without devaluing their brand image. This project aimed to design a solution that balances user needs for savings and convenience with business goals of attracting loyal customers and maintaining brand value. This was an emergency project which was an overnight pivot of a startup from previous idea to a new one. So it needed to be executed extremely fast.
Since this was an emergency situation and I had to wear the hat of a cofounder and product manager apart from a product designer so I decided to skim through the research part and only do a quick competitor analysis to see what they were offering and take inspiration from that. From this analysis I reached a simple conclusion, users wanted an intuitive and fast app with clear navigation and brand categories. They preferred an app that only showed brands they were interested in, as irrelevant brands caused frustration.
Based on these insights, I designed an app with the following features: 1. Categorizing & priotizing most relevant brand categories: To make user experience intuitive without overwhelming them with 140+ brands, I categorized the brands into multiple categories and only showed the most relevant top 3 categories on home page.
2. Streamlined Purchase Flow: An optimized, three-step purchase process for discounted gift cards that includes secure payment options, an easy-to-understand discount structure, and a clear display of expiration details.
This case study underscores the importance of user-centered design and alignment with business goals. I also enjoyed the experience of working on a project that was an overnight pivot and needed to be launched ASAP. One of the biggest learning I got from working on this project was that when an emergency arrives, everything is on stake and things need to be fast, then for the sake of execution research takes a back seat for the right reasons.
